I am glad to announce that my customer officially released the book I contributed to via my company PartnershipIncubator.Com.
The contribution was a concept on social networking online in marketing, extracted from research prepared over the last few years.
The book has been focused on “digital natives”, and you can order online your own (free) copy
But being part of their book was only the first (sideline) step toward completing the publishing plan.
The first printing exclusive rights for the social networking in marketing expired on April 19th.
Starting from May, an updated version of my original material on social networking (technology, impacts, social aspects, business issues, etc) will be published online.
Each new release will be announced here.
Some of the projects I supported over the last few years have already been the “testing ground” for various concepts.
The first project in which I applied the concepts was long ago, in 1990s, when I designed and delivered a communication process using Lotus Notes.
The purpose? Reducing the number of meetings that key knowledge holders had to attend.
Some of them were spending so much time in meetings… that they were unable to manage their own projects!
Eventually, thanks to open source, I was able to develop other processes, and shift directly to browser-based applications and processes.
In agreement with US contacts, in December 2008 I started applying to a startup an holistic business development and cross-media communication plan, covering also the “political” side of communication.
The plan includes both new media (twitter, facebook, web, e-mail, ecc) and feet-on-the-ground communication and organizational/community development.
This is done by applying some material created in late 1990s to support the use of new technologies by local authorities to build a two-way communication with citizens.
An old idea from my political past in the 1980s, finally made possible by OpenSource and lower telecommunication costs.
The material that will be posted online will cover both business and personal uses of new media, online and offline.
If you have a specific issue that you are interested to see discussed here, please contact me, and I will see if and when that can be added to the publishing plan.
Or, maybe, tell you when it is already planned to be available!
PS due to a processing error, my company name (PartnershipIncubator.Com) has been mistakenly included inside the “credits” section as “Partnership Incubators”
Tags: authority, book, first, local, lotus, network, networking, notes, online, political, publish, social