If you read this blog once in a while, you probably remember the announce that I posted on 2009-04-22: “Social Networking: First Book
At the time, I added only the link to the printed version.
This article is really what I could call a “meta-article”: an article about articles.
With links and references not just to material published in this blog, but also material that I published elsewhere, and bibliographical references.
The purpose is simple: as I said and wrote repeatedly to friends, partners, colleagues, bystanders who dared to ask…
… the beauty of the Internet joined by the OpenSource movement is that finally Information Technology delivers its promise: to be an enabler.
You do not need anymore to be (or have) a computer technician to publish and structure your ideas.
Or to use those “vanity publishers”- in many cases acting just as pre-paid printers.
You just need three basic items:
- content with a logic
- a publishing plan
- a communication plan, assigning people and purpose to each channel
For selected pro-bono projects I helped and will help in the future with all the three items.
For everybody else, I would like to summarize and share some updates and material, so that you can then make your own choices.
Here we go:
- A short introduction to what’s new
- here you will find the link to get your own printed copy of “Engaging New Generations”, the book that includes some of the material that I contributed (as first printing rights) from my own applied research on new media
- The original material on Social Networking and bibliography (1.5MB, Acrobat PDF)
- This document (the original “first draft”, delivered on 2008-10-17) was drafted, on purpose, without consulting any of the “famous” books, using just my own research and bibliographical references useful within the framework of my (applied) theory on new media; if you want, it is an extensive introduction to social media within a marketing framework (50 A4-pages plus 11 pages to cross-reference the 50 pages with the “Engaging” booklet, and 15 pages of bibliography with links etc (83 selected items out of over 400); see my notes after the end of this list for reading suggestions
- Wikinomics, from Don Tapscott and Anthony D. Williams
- the “Engaging” booklet can also double as a quick reference to the famous and quite informative cross-reference on the new media economy but, as I discovered when I read it in November 2008, after releasing my “first draft”, quite dense
- Laundry list of new media “channels”: DIY cross-media or campaigning without a budget
- A one-liner: focus on the communication staff budget, and forget about the technology- here is how
- Application 1: A virtual news agency
- using new media for a “virtual” (or “citizen’s”) news agency
- Application 2: Google Translate and democratic access to technology
- Innovation using OpenSource tools- not perfect, but reaching the target
- Application 3: (dis)integrating corporate communications
- Do you know what is outsourcing? If not, have a look on wikipedia. But if you do: when and how do you define what to outsource?
- Application 4: Building a cross-media presence
- Over the last few years you heard often the word “format”, when referring to TV, movies (usually along with the word “franchise”). See how did I experimenting “walking the talk”
Of course, there are more articles- but this is just to give you a quick “virtual book”.
Also, follow the AGB2009 series, to try applying the same design approach that I developed, and used in consulting since at least 1993, in different environments.
The AGB2009 series is structured as a 3-steps “virtual brainstomring” process, and the first step contains a 500-words (max) introduction to “seed” your brainstorming, with the bibliography and suggested readings.
As for the notes: if you dare to read the 50-pages document, you will find typos etc- fine, it was the first draft 
I prepared that document by extracting a subset of my research, postponing the publication of an online book, but hopefully to reach a wider audience on paper.
As I had transferred to the customer just the first publishing rights, that expired six months after the 2008-10-17 delivery, waited the Summer (the “Engaging” book was published in April 2009), to allow time to fix typos etc.
But in my source document you will notice something in the bibliography: beside the link, or ISBN reference for books, I added also a “.PDF” reference (not a link).
The reason is simple: online content comes and goes.
And often disappears.
So, whenever I reference something in my articles, I download a copy, just in case the link disappears.
Moreover: I grew reading scripts and books, and I always found annoying not giving proper attribution to the sources that inspired my ideas.
Read on my approach to fair use: it is close to creative commons for attribution, but without all the legal mumbo-jumbo 
And, of course, I walk the talk- therefore, sorry if sometimes my articles are overloaded with links and references: it is not to show off.
It is just by habit deriving from my pre-consulting time: give as much information as needed to allow the readers of my scribblings to, if they so decide, come to radically different conclusions from the same information 
I will eventually re-activate the “articles” section on PartnershipIncubator.Com, that from September is focused just on research and pro-bono activities.
If you want to discuss items or activities, visit the website, or contact me on @robertolofaro, or on Facebook
Any comment and constructive criticism is more than welcome.
Of course: you can also suggest items that you would like to be discussed.
If it is something that I did not already write about in public sites, I will give the reference to the source of the “lead”.
Therefore, when suggesting something, send also e-mail address or twitter link to add as a reference to the source.
Tags: AGB2009, agency, communication, corporate, facebook, marketing, media, new, news, offline, online, open, source, twitter, virtual