In 2008 I converted part of my research on social networks and social networking online into material to be embedded within a marketing book.
I wasn’t the first (e.g. Google’s CEO said that the impact on printed news would be an increased demand of quality content), and would certainly not be the last extoller of the potential virtues of user-generated news, not just content.
But there is another side-effect: the potential for spontaneous and instant feed-back on specific issues.
In this short article, I will share some observations that I already partially shared online and offline over the last few years, with some current examples and links.
The article will be available from January 18th.
