Everybody keeps talking and writing about 2.0 this and 2.0 that: and, often, it is just a way to find new customers for old products.
But, when it comes to consumers, I think that we are on 3.0.
The first version was the passive consumer who is on the receiving end of structured communication to “push” products and services, while 2.0 was the consumer interacting with the market through organizations, consumer associations, and the like.