Over the years, the legal framework protecting consumers evolved, potentially giving to any consumer the same rights- but, of course, I, as an individual, cannot (usually) afford to pay lobbyists and other “consensus shapers”; and the “greening” of the economy is almost becoming yet another marketing opportunity.
I will not repeat what I already presented in Consumer 3.0, on how we gradually shifted from a passive consumer, receiving what was on the menu (1.0), to one choosing from a limited set of options (2.0), to influencing what is actually available in the kitchen.