Posts Tagged ‘local’

communicating across the cultural divide

Wednesday, September 30th, 2009

Over the last two weeks I was able to observe cross-cultural communication without moving more than few km from my place.

And I will never cease to be surprised at one of the few absolutes that still linger inside the mind of even the most open-minded people.

Language.

When we communicate, we do not just listen- our brain tries to anticipate, by using the patterns that we know.

With a foreign interlocutor, the risk is that our brain “puts the coach in front of the horses”- and infers a conclusion where none if forthcoming.

Our natural instinct to predict becomes a damage to our effective communication.

Social networking: first book

Wednesday, April 22nd, 2009

I am glad to announce that my customer officially released the book I contributed to via my company PartnershipIncubator.Com.

The contribution was a concept on social networking online in marketing, extracted from research prepared over the last few years.

The book has been focused on “digital natives”, and you can order online online your own (free) copy

But being part of their book was only the first (sideline) step toward completing the publishing plan.