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	<title>Getting around the world &#187; media</title>
	<atom:link href="http://www.robertolofaro.com/blog/tag/media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.robertolofaro.com/blog</link>
	<description>My own private online moleskine</description>
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	<category>thinking about impacts</category>
	<ttl>1440</ttl>
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		<title>Getting around the world</title>
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	<itunes:subtitle>Getting around the world</itunes:subtitle>
	<itunes:summary>My own private online moleskine</itunes:summary>
	<itunes:keywords>media, politics, technology,impact</itunes:keywords>
	<itunes:category text="News &#38; Politics" />
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	<itunes:author>Aleph123</itunes:author>
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		<itunes:name>Aleph123</itunes:name>
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		<title>Change2010_01: From paper to the cloud and beyond</title>
		<link>http://www.robertolofaro.com/blog/2010/09/07/change2010_01-from-paper-to-the-cloud-and-beyond/</link>
		<comments>http://www.robertolofaro.com/blog/2010/09/07/change2010_01-from-paper-to-the-cloud-and-beyond/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 11:05:43 +0000</pubDate>
		<dc:creator>GettingAroundTheWorld.Net</dc:creator>
				<category><![CDATA[Change2010]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[channel]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.robertolofaro.com/blog/?p=1414</guid>
		<description><![CDATA[<b>Defining information technology today</b>

In the second article in the series, I will discuss change in the field that touches the life of everyone of us: Information technology (computer and Internet- but also other active and passive telecommunication media).

When I say "everybody" I am not forgetting the Low Income Countries (LICs), or the non- connected (over 30% in the EU): in one way or another, e.g. also via radio or TV, everybody is touched by information technology.

And, since over the last 20 years gradually each information channel migrated to the digital platform, it is quite easy to see how, eventually, it will be the form and shape at the receiving end (TV, radio, text messages, voice, etc) that will be seen as differentiating the different channels.

The evolution on the transmission of information has been also mirrored by a parallel evolution in its storage: where you information resides started being irrelevant.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating online/offline: a quick reference</title>
		<link>http://www.robertolofaro.com/blog/2009/09/11/online-offline-communication/</link>
		<comments>http://www.robertolofaro.com/blog/2009/09/11/online-offline-communication/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 18:54:53 +0000</pubDate>
		<dc:creator>AGB</dc:creator>
				<category><![CDATA[AGB2009]]></category>
		<category><![CDATA[everything]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[offline]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[source]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://localhost/wordpresssites/blog/?p=888</guid>
		<description><![CDATA[If you read this blog once in a while, you probably remember the announce that I posted on 2009-04-22: "<a href="http://www.robertolofaro.com/blog/2009/04/22/social-networking-book/">Social Networking: First Book</a>

At the time, I added only the link to the printed version.

This article is really what I could call a "meta-article": an article about articles.

With links and references not just to material published in this blog, but also material that I published elsewhere, and bibliographical references.]]></description>
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		<title>Building a cross-media presence</title>
		<link>http://www.robertolofaro.com/blog/2009/07/07/building-cross-media-presence/</link>
		<comments>http://www.robertolofaro.com/blog/2009/07/07/building-cross-media-presence/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 08:00:34 +0000</pubDate>
		<dc:creator>GettingAroundTheWorld.Net</dc:creator>
				<category><![CDATA[everything]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[10-4-20]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[cross]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[format]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gmn2009]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[roddenberry]]></category>
		<category><![CDATA[star]]></category>
		<category><![CDATA[trek]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[voting]]></category>

		<guid isPermaLink="false">http://www.robertolofaro.com/blog/2009/07/06/10-4-20-the-language-game/</guid>
		<description><![CDATA[Over the last few years you heard often the word "format", when referring to TV, movies (usually along with the word "franchise").

This article will try to use two examples that I created, to show different approaches to a cross-media format for the XXI century- or: building a cross-media presence.

One that is not focused on converting the public into a passive viewer.

After the May 2009 experiment, the daily delivery of the draft script of a series called <a href="http://www.robertolofaro.com/blog/tag/gmn2009/">GMN2009</a> ("Genome, Mind Mapping, Neural Networks"), a new step.

As part of my experiments in communication, I created a format <a href="http://www.10-4-20.com/">10-4-20: The Game Language</a> (WGA Registered 1366431).

Both formats are built to be cross-media, and as a living experiment, encompassing both the usual format purpose (live game), and also potential online, gaming, and other uses.

The concept? To give a showcase on how a cross-media for the XXI century can be created not only to convert each TV viewer into a dumb idiot, but also to spur innovation and creativity.

The main section of this article is the <a href="#10-4-20">Examples: 10-4-20- a gaming format - details</a>.<br />
But I suggest that you read also at least the introduction <a href="#format">What is a format? What is a franchise? And a YouTube promo?</a> if you do not have experience with cultural change and format creation.<br /><br />
If you are just interested in applying the concepts, read the introduction and <a href="#next">Next steps: sharing the process</a>, where I explain how I am currently thinking to apply the guidelines set in my articles <a href="http://www.robertolofaro.com/blog/2009/06/29/democratic-technology-access/">Democratic technology access</a> and <a href="http://www.robertolofaro.com/blog/2009/07/06/a-virtual-news-agency/">A virtual news agency</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DIY cross-media without a budget</title>
		<link>http://www.robertolofaro.com/blog/2009/06/22/di-cross-media-or-campaigning-without-a-budget/</link>
		<comments>http://www.robertolofaro.com/blog/2009/06/22/di-cross-media-or-campaigning-without-a-budget/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 23:35:28 +0000</pubDate>
		<dc:creator>GettingAroundTheWorld.Net</dc:creator>
				<category><![CDATA[everything]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[meetup]]></category>
		<category><![CDATA[new]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[squidoo]]></category>
		<category><![CDATA[tweeter]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.robertolofaro.com/blog/2009/06/22/dyi-cross-media-or-campaigning-without-a-budget/</guid>
		<description><![CDATA[In my career, I often came across people with a nice idea, committed to what they wanted to do, but with a single, specific drawback: their audience wasn't limited to their location.

Internet solved this issue- or so it seems.  Because it is still too "technical"

This post is not only to share experience on how to use Internet-based channels, but integrating my experience in doing something offline- like political or product leaflets, and then direct marketing for services, helping to organize information events, and so on.

As a preview, I will cover here only the "launch" or "seed" phase, giving you all the information needed to create from scratch a new mixed online-offline presence.

And without a budget.]]></description>
		<wfw:commentRss>http://www.robertolofaro.com/blog/2009/06/22/di-cross-media-or-campaigning-without-a-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yet another media, politics, technology blog</title>
		<link>http://www.robertolofaro.com/blog/2009/02/23/yet-another-media-politics-technology-blog/</link>
		<comments>http://www.robertolofaro.com/blog/2009/02/23/yet-another-media-politics-technology-blog/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 11:00:38 +0000</pubDate>
		<dc:creator>GettingAroundTheWorld.Net</dc:creator>
				<category><![CDATA[commentary]]></category>
		<category><![CDATA[creative cellar pre-publication]]></category>
		<category><![CDATA[everything]]></category>
		<category><![CDATA[publications]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[virtual diary]]></category>
		<category><![CDATA[another]]></category>
		<category><![CDATA[around]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[getting]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[the]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[world]]></category>
		<category><![CDATA[yet]]></category>

		<guid isPermaLink="false">http://www.robertolofaro.com/blog/?p=223</guid>
		<description><![CDATA[Getting Around The World- a blog on (new)media, politics, technology... and their impact on personal and business life]]></description>
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		<slash:comments>0</slash:comments>
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