Posts Tagged ‘publishing’

Change2010_01: From paper to the cloud and beyond

Tuesday, September 7th, 2010

Defining information technology today

In the second article in the series, I will discuss change in the field that touches the life of everyone of us: Information technology (computer and Internet- but also other active and passive telecommunication media).

When I say “everybody” I am not forgetting the Low Income Countries (LICs), or the non- connected (over 30% in the EU): in one way or another, e.g. also via radio or TV, everybody is touched by information technology.

And, since over the last 20 years gradually each information channel migrated to the digital platform, it is quite easy to see how, eventually, it will be the form and shape at the receiving end (TV, radio, text messages, voice, etc) that will be seen as differentiating the different channels.

The evolution on the transmission of information has been also mirrored by a parallel evolution in its storage: where you information resides started being irrelevant.

Publishers & publishing

Tuesday, June 29th, 2010

If you drop by this blog once in a while, you probably already read few articles with examples and ideas on how existing business models could evolve.
Technology? It is a mean- but its side-effects are usually underestimated by those who see the technology as an incremental development of existing technologies.
It is now customary to present [...]

DIY cross-media without a budget

Monday, June 22nd, 2009

In my career, I often came across people with a nice idea, committed to what they wanted to do, but with a single, specific drawback: their audience wasn’t limited to their location.

Internet solved this issue- or so it seems. Because it is still too “technical”

This post is not only to share experience on how to use Internet-based channels, but integrating my experience in doing something offline- like political or product leaflets, and then direct marketing for services, helping to organize information events, and so on.

As a preview, I will cover here only the “launch” or “seed” phase, giving you all the information needed to create from scratch a new mixed online-offline presence.

And without a budget.

Mirror image publishing

Tuesday, May 12th, 2009

This blog, beside being a personal blog, is a commentary on technology & politics.

If you follow my blog here or on draugiem.lv, you know that since February, when I started publishing online this blog, I publish here more “business-oriented” items.

But I publish first on my other publishing venue items that, beside containing containing something more about “how” I did come to develop certain ideas or approaches; only when at least 40 readers visited a post there, appeared here.

Today, a “mirror image publishing” to simplify accessing only the business-oriented posts.