Over the last few years you heard often the word “format”, when referring to TV, movies (usually along with the word “franchise”).
This article will try to use two examples that I created, to show different approaches to a cross-media format for the XXI century- or: building a cross-media presence.
One that is not focused on converting the public into a passive viewer.
After the May 2009 experiment, the daily delivery of the draft script of a series called GMN2009 (”Genome, Mind Mapping, Neural Networks”), a new step.
As part of my experiments in communication, I created a format 10-4-20: The Game Language (WGA Registered 1366431).
Both formats are built to be cross-media, and as a living experiment, encompassing both the usual format purpose (live game), and also potential online, gaming, and other uses.
The concept? To give a showcase on how a cross-media for the XXI century can be created not only to convert each TV viewer into a dumb idiot, but also to spur innovation and creativity.
The main section of this article is the Examples: 10-4-20- a gaming format – details.
But I suggest that you read also at least the introduction What is a format? What is a franchise? And a YouTube promo? if you do not have experience with cultural change and format creation.
If you are just interested in applying the concepts, read the introduction and Next steps: sharing the process, where I explain how I am currently thinking to apply the guidelines set in my articles Democratic technology access and A virtual news agency