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	<title>Getting around the world &#187; squidoo</title>
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	<category>thinking about impacts</category>
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		<title>Getting around the world</title>
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		<title>DIY cross-media without a budget</title>
		<link>http://www.robertolofaro.com/blog/2009/06/22/di-cross-media-or-campaigning-without-a-budget/</link>
		<comments>http://www.robertolofaro.com/blog/2009/06/22/di-cross-media-or-campaigning-without-a-budget/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 23:35:28 +0000</pubDate>
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		<description><![CDATA[In my career, I often came across people with a nice idea, committed to what they wanted to do, but with a single, specific drawback: their audience wasn't limited to their location.

Internet solved this issue- or so it seems.  Because it is still too "technical"

This post is not only to share experience on how to use Internet-based channels, but integrating my experience in doing something offline- like political or product leaflets, and then direct marketing for services, helping to organize information events, and so on.

As a preview, I will cover here only the "launch" or "seed" phase, giving you all the information needed to create from scratch a new mixed online-offline presence.

And without a budget.]]></description>
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