In my career, I often came across people with a nice idea, committed to what they wanted to do, but with a single, specific drawback: their audience wasn’t limited to their location.
Internet solved this issue- or so it seems. Because it is still too “technical”
This post is not only to share experience on how to use Internet-based channels, but integrating my experience in doing something offline- like political or product leaflets, and then direct marketing for services, helping to organize information events, and so on.
As a preview, I will cover here only the “launch” or “seed” phase, giving you all the information needed to create from scratch a new mixed online-offline presence.
And without a budget.
