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References

Margelli, Ezio
Etico-munico. Etica e marketing nella comunicazione delle ONG italiane
BookID 108617367
ISBN 8805070580
(see LibraryThing.com card)
On Amazon USA/UK
On AbeBooks Italy and Worldwide

Description (from Amazon)---
My review: 3.5/5A number-crunching study on NGO marketing, communication, fund-raising, campaigning and... ethics

Worth reading also elsewhere- and I can subscribe through experience to most of the suggested best practices and pitfalls to avoid
Outline material: No outline material yet shared